A-Impact
Artificial Intelligence has effectively reached and transformed all aspects of life, both professionally and personally
> By 2020, the market for machine-learning applications is estimated to reach £30 billion
> 75% of executives believe AI will allow their businesses to enter new fields, with almost 85% believing AI will allow their businesses to obtain or sustain a competitive advantage
> Chatbots increasingly engaging and human conversations saw 44% of US consumers choose chatbots over humans for customer relations
> Emotional Surveillance to transform personalised advertising, as the tech monitors and reacts to every mood nuance
> Cloud doctoring: AI used by doctors to see how diseases change our cells.
> The House of Lords AI select committee report stresses the need for use of AI within businesses and education, highlighting the benefits to the UK economy and business’ competitive advantage
> The emphatic individual is particular well equipped in a purpose-driven economy, as AI and technology will create an increased demand for interpersonal skills that are uniquely human
CIRCULAR ECONOMY
> The Circular Economy is a vision to maximise resources and minimise waste to regenerate natural systems
> Calls to rethink and redesign the way we make stuff - re-design the way our economy works
> From buying more to buying better
> People understand that we absolutely need to find new and innovative solutions to our most pressing problems, seeking solutions to salvage planet earth
> Sustainable development agenda: countries adopted a set of goals to end poverty, protect the planet, and ensure prosperity for all
> Transition to renewable energy sources- the circular model builds economic, natural and social capital
> The consumer wants to contribute to a fashion industry where there is no waste and everything is utilised, reutilised and recycled in the most sustainable yet effective way possible
> China has adopted the Circular Economy and its recycling industry is planned to be worth £183 billion by 2015
> The Circular Economy will transform traditional business models, using real-time data to deliver better customer experiences while also doing good by reducing waste and pollution
CONSTANT CONNECTION
> Tech firm Gartner predicts that by 2020 the average person will have 394% increase in time spent on social and messaging apps
> They carried out a study in 2017 revealing that users between ages 19 to 32 that spend more than 2 hours a day on social media have twice the risk of feeling socially isolated against people who spend less that 30 minutes a day on the same platforms
> Cisco IBSG predicts 50 billion devices to be connected to the IoT by 2020
> Connectivity delves deep into a brand, do they actually do what they claim?
> Provides power and support to those wronged by organisations or individuals
> Example: hashtag me too revealed multiple sexual abuse allegations against film director Harvey Weinstein
> 40 % of Americans will be freelancers by 2020, as people want to work for themselves or obtain the flexibility
> Divisions between work and play dissolve
> In an era of non-stop digital distraction, a mindful approach to online consumption is key
> Learning how to disconnect from tech will be essential
RELAX - REMEDY
> De-stressing set to be number 1 consumer need
> Consumers seek calm as the world spirals out of control- the drumbeat of nuclear war, horrific hurricanes, earthquakes, and the threat of the economic collapse
> Consumers, anxiety-ridden by simultaneous social, economic, political and ethical chaos, find themselves beyond their ability to cope with today or imagine tomorrow
> May be speculative about the future of AI, taking jobs
> Anxiety over personal future, as it only becomes harder to secure a job and or house
> In a time where mental health issues have soared, it is imperative that we take time out for ourselves
> Good health (physical and mental) extends longevity and leads to a new way of life
> Coping mechanisms explored through meditation and new spirituality
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